There’s no point in playing a game if you’re not going to track any data behind-the-scenes. If you don’t know how you’re leveling up, then you’re not going to make much progress, are you? When it comes to marketing, you need to be double-checking your bottom line numbers each and every day. You may get…

Who are you trying to fool being the old version of yourself while pretending to be the new version you dream of? You’re not fooling anyone, in fact, you’re playing the game the right way. You’ve got to live as is. This is not to be confused with faking it until you make it. That’s…

Many video games give you a health bar to let you know when rest is needed. Even in the heat of a battle with a big boss, you need to find some kind of safe space to reset even just a bit of health in order to stay in the game. Some games offer you…

Want to level up in your marketing game? You need to qualify first. If you’re trying to spend lots of money to make more money, stop for just a moment. Like in any game we play, we need practice, and we need to develop skills like logic, stamina, patience, humility, bravery, strength, and much more.…

If you’re going to play your own game, then you better make sure you hold a tight leash on where your marketing funds are going. Gone are the days of aimlessly spending all kinds of money toward campaigns that don’t deliver a decent ROI. You’ll need to be meticulous about what you’re getting out of…

“I’m team captain, and I choose you.” Have you heard of that before? Maybe you have, maybe you haven’t. We’re all adults now, so it’s safe to admit if we weren’t the most chosen kid among our classmates. But do you know what adults still do? They keep up with the Joneses. Which means it’s…

If we had a dime for every time someone said your website doesn’t matter, we’d be rich. And you’d be richer if you chose to see that, yes, your website does matter. Still, that’s not enough to leave it at. We need to talk about what matters and what doesn’t matter. To say it doesn’t…